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Celebrating Fusion Design Group’s creative contributions to CDI

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Back row (L-R): Sarah Falzon, Brent Long, Sarah Prouse and Umar Shahzad. Front row (L-R): Allyssa Millard, Jaimie Hallarn and Ellen Foster.

Over the last four years, the team at Fusion Design Group has designed countless unique and creative projects for CDI including materials for our Taste of Home program, our annual reports, and the SNAP Resource Guide.

In addition to producing high-quality materials at a reduced rate and donating pro-bono hours to CDI’s projects, the team has also donated thousands of dollars in support of our programs and services.

“CDI is doing great work that we respect, and we’re happy to help support the work that you do,” says Brent Long, co-founder of Fusion Design Group. “CDI is a lean, grassroots-based organization, and we feel like we can really help make a difference by helping the agency stand out to donors and families,” he says.

Designing the cookbook used by the children in CDI’s Taste of Home program has been one of the most meaningful projects for the team. Using the Fusion-designed cookbook, children in CDI partner shelters are taught how to prepare simple, nutritious, budget-friendly meals, incorporating “tastes of home” into the recipes, while they learn stress management techniques to help them adjust to their new lives.

“That cookbook was an absolute labour of love for the team,” Brent says. “They took the project home and worked on it during their evenings and weekends so that they could give it their full focus. Knowing that the cookbook is now used not only in the shelters but also in the homes of children who have since relocated means so much to us,” he says.

Working with Fusion Design Group has helped elevate CDI’s marketing and communications materials, creating a more cohesive and eye catching visual identity for the agency. “It’s such a pleasure to work with a group of creative designers who are so passionate about the work we do here,” says Tracie LeBlanc, CDI’s Manager of Marketing, Communications and Special Events. “We work together to design each piece so that it speaks to our clients and community partners, and the end result has been a beautiful collection of professional, well thought-out and cost-effective materials that are resonating with our intended audiences.”

Stay tuned for the Fusion-designed 2016-17 annual report, which launches in June 2017.

To visit Fusion Design Group’s website, click here.